Canada’s fibre gap

1. What the target actually is

Health Canada, daily
Women	25 g
Men	38 g

half

Health Canada’s own wording: “Most Canadians are only getting about half that much.”

Source: Health Canada, Dietary Reference Intakes. Cited for context. Health Canada does not endorse any product.

2. Why nobody is fixing it

Fibre is difficult to add. Protein powder disappears into almost anything. Fibre changes texture, water binding and mouthfeel — it has to be designed in, not stirred in.
It has no marketing history. Forty years of packaging has trained shoppers to look for protein. Fibre has bran cereal and not much else.
The frozen aisle skipped it entirely. Of twenty frozen siu mai products we read off the printed panel, six declare zero fibre. The median is 0.7 g per 100 g.

3. Gram for gram

Dietary fibre per 100 g. Everyday foods, then the category, then Nourvo.

Nourvo

10.0 g

Broccoli, cooked

3.3 g

Brown rice, cooked

1.8 g

Oatmeal, cooked

1.7 g

Frozen dim sum, median

0.7 g

A cup of cooked broccoli is 5.1 g. A serving of Nourvo — two pieces, 100 g — is 10 g.

Two pieces cover 36% of the Daily Value.

Against the regulated Daily Value of 28 g. Health Canada's separate daily targets are 25 g for women and 38 g for men. The same two pieces from most other frozen dim sum cover almost none of it.

4. Where our fibre comes from

Inulin — a fibre extracted from chicory root and Jerusalem artichoke.
It carries no flavour of its own, which is why it can sit inside a siu mai without announcing itself.

Start with one serving. If you are not used to high-fibre foods, 10 g in a sitting is a real step up. Have one serving first and let your gut catch up. We would rather say this than have you find out.

5. The regulated wording

Canada sets three tiers for a fibre claim, per serving:

Permitted claim	Threshold
Source of fibre	2 g
High source of fibre	4 g
Very high source of fibre	6 g

Nourvo carries 10 g and qualifies for the top tier. “Excellent source of fibre” is American wording and is not permitted in Canada.

Sources

Fibre — Health Canada. The 25 g and 38 g targets, and “most Canadians are only getting about half that much.”
USDA FoodData Central 169967 — broccoli, cooked, boiled, drained: 3.3 g per 100 g, 5.1 g per cup. We use the cooked figure, not the lower raw one.
Category figures are from our own panel-by-panel survey of twenty products — the full comparison.

Nourvo’s own figures are the current platform specification, pending third-party laboratory verification before anything is printed on a label.

For buyers

Nourvo’s target formulation brings meaningful fibre to a category where many products declare little or none. Final nutrition information is pending verification.

Wholesale, foodservice & distributionSend a trade enquiry → Or email directinfo@nourvo.ca

Nourvo figures are the current formulation specification. First commercial run August 2026; third-party laboratory analysis is commissioned ahead of first label print. Category figures are read from published Nutrition Facts panels and are sourced on the full comparison.